Advertising Rates and Specs
For additional information please contact:
M.J. Mrvica Associates, Inc.
2 West Taunton Avenue
Berlin, NJ 08009
Phone: 856-768-9360
Fax: 856-753-0064
E-mail: mjmrvica@mrvica.com
Download the 2013 Media Guide.
Digital Edition
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2012 Advertising Schedule:
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Issue
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Ad Closing
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Materials Due
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January/February
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December 1, 2011
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December 15, 2011
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March/April
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February 1, 2012
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February 15, 2011
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May/June
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April 2, 2012
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April 16, 2012
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July/August
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June 1, 2012
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June 15, 2012
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September/October
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August 1, 2012
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August 15, 2012
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November/December
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October 1, 2012
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October 15, 2012
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Black & White
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1X
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3X
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6X
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9X
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12X
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2-Page Spread*
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$3,420
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$3,249
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$3,078
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$2,907
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$2,736
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Full Page*
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1,800
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1,710
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1,620
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1,530
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1,440
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2/3 Page
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1,440
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1,368
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1,296
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1,224
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1,152
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1/2 Page (Island)
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1,368
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1,300
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1,231
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1,163
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1,094
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1/2 Page Vertical/Horizontal
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1,080
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1,026
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972
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918
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864
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1/3 Page
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900
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855
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810
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765
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720
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1/4 Page
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720
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684
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648
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612
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576
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1/6 Page
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540
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513
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486
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459
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432
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1/8 Page**
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275
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249
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225
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*No additional charge for bleeds
** Applies only to The Marketplace section
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Color Rates
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Standard 2nd Color:
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add $ 500.00 extra
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Matched 2nd Color:
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add $ 600.00 extra
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Four-Color:
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add $1,100.00
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Covers and Special Positions
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Cover 4 (back)
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add 50%
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Cover 3 (inside back)
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add 30%
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Cover 2 (inside front)
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add 30%
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Opposite TOC
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add 25%
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Inserts
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1 to 2 pages
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$2,000
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4 pages
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$3,000
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8 pages
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$5,000
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Business reply cards
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$1,100
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Note: All inserts must be supplied by advertiser/agency; BRCs must accompany full-page ad.
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Additional Pricing
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Color proof output
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add $60
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Film scanning
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add $50 per color
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The Marketplace:
Promote your product or service in The Marketplace, a section devoted to providing low-cost advertising opportunities. For as little as $275, your company can reach the key decision-makers for staffing, products, and services. Rates include typesetting and layout.
| The Marketplace Ad Specifications |
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Size:
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3-1/2" wide x 2-1/8" deep (1/8-page)
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Color:
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Black and white
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Text:
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Maximum 70 words
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Artwork:
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High-resolution logos and/or images accepted
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The Marketplace Rates
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1x:
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$275
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3x:
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$249
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6x:
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$225
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Artwork:
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High-resolution logos and/or images accepted
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Reprints:
Use reprints as part of your marketing campaign. Whether your company uses them in media kits, as sales presentation handouts, or just to provide information, Radiology Management reprints make an impact. All articles are available for reprint; cost is determined on a case-by-case basis.
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Non-Bleed Size
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Width
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Depth
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2-Page Spread (bleed)
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17-1/4 "
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11-3/8"
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Full Page (bleed)
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8-7/8 "
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11-3/8"
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Full Page
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7"
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10"
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2/3 Page
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4-9/16"
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10"
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1/2 Page (island)
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4-9/16"
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7-1/2"
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1/2 Page (vertical)
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3-3/8"
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10"
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1/2 Page (horizontal)
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7"
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4-7/8"
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1/3 Page (vertical)
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2-1/4"
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10"
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1/3 Page (horizontal)
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4"
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4-7/8"
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1/4 Page
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3-3/8"
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4-7/8"
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1/6 Page
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2-1/4"
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4-7/8"
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1/8 Page
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3-1/2"
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2-1/8"
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Trim size: 8-3/8" x 10-7/8"
Bleed: Allow 1/8" for trim on all sides.
Live matter: Keep ¼" away from trim
Screen: 150-line
Production: Computer-to-plate
Color: 4-color process; no PMS colors available
Paper: 80# cover, 70# text
Binding: Perfect bound
Delivery: USPS Standard mail
Submission of Ads
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Indicate journal, volume, and issue with ad material.
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High-resolution digital media required (minimum 300 dpi)
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Required format: Press-optimized PDF, EPS, TIFF, JPEG. No application files accepted.
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All fonts and graphics must be embedded.
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Publisher will not create or alter any advertising on behalf of client.
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Set up document to trim size and include 1/8” bleed and crop marks.
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4-color solids should not exceed SWOP density of 280%.
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Convert all RGB to CMYK.
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Laser proof must accompany all digital file submissions.
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Color ads must be accompanied by SWOP certified proof (chromalin, match print, IRIS, etc).
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Electronic transfer (preferred method of submission): Please contact editor prior to sending file via ftp or email.
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Courier transfer: CD-ROM preferred.
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Changes or updates made to previously submitted material must be resupplied in full with all pages included.
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No proofs will be sent to advertiser during layout.
Insert Requirements
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Multiple-leaf inserts must be furnished folded. Diecuts within body of insert must be limited so as not to affect stiffness of the page and cannot adversely affect material on adjacent pages. Keep live matter 1/4” from trim.
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Size: min. 8-5/8” x 11-1/8”
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Trimming: 1/8 off all four sides. Jogs to head.
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Stockweight: 60 lb. text minimum; 100 lb. text maximum
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Quantity: Contact ad sales representative
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BRCs accepted: consult editor for specifications
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Packing instructions: Carton packing preferred, with quantity, publication name, and month clearly indicated.
Material Submission
Send all completed materials to:
Radiology Management
AHRA
490-B Boston Post Road, Suite 200
Sudbury, MA 01776
Disposition of Reproduction Material
Material will be held for one year from last insertion and then destroyed unless instructed otherwise.
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