Digital Edition
 Offered to subscribers as an alternative format, all print ads are included in the digital edition of Radiology Management at no additional cost. A major advantage of digital edition advertising is the ability to promote and track usage of click-throughs (all ads containing an e-mail address and/or a URL are clickable). Nearly 80% of readers prefer receiving information about a product or service by visiting a company’s Web site. Advertisers follow normal print advertising production specifications and deadlines.
Click here to view a sample issue.
Download the media guide.
Digital Edition Enhanced Media Features
Advertisers can add video, audio, and other custom elements to generate a more powerful message. All rates are net (pricing is subject to change).
Banner Ad
Only one ad opportunity per issue. The ad is placed at the top of the screen (“leaderboard”), as well as underneath the Contents in the left navigation. Ads remain visible with each page turn. Materials can be supplied directly or via third party.
Fee: $500 per insertion
Blow-in or Tip-on
A pop up ad, it appears over a single page within the issue. It has a close button, but will automatically reappear every time the journal page it appears on is reopened.
Fee: $150 per insertion
Bellyband
Similar to a blow-in or tip-on ad, the difference is the size. Its appearance mimics a printed bellyband, in that its width wraps over the entire page.
Fee: $150 per insertion
Custom Links
Any word(s), logo, or image within the print ad page can be made clickable. Allows for greater visibility and increased likelihood of click-throughs.
Fee: $125 per link
Flag pages / Tabs
A series of clickable tabs at the top of the screen under the navigation bar highlights (or “flags”) print ad pages.
Fee: $100 per tab
Multimedia
Enhances any designed-for-print page. In some cases, video is a doorway to social media or e-commerce sites which makes it not only eye-catching, but engaging and lucrative.
- Video overlays (appear "over" the print ad)
- Video file (embedded within the print ad)
- Slideshow (click per slide or autoplay, can also contain audio)
- Flash overlay (appears "over" the print ad)
- Podcast (audio file)
When a reader views a page with multimedia, the multimedia will automatically play in a display that overlays the digital page. A close button and control bar are incorporated into each supplied video. The control bar, containing play and volume buttons, as well as a progress bar, will fade away after a short period and can be recalled by moving the mouse into the multimedia area.
Fee: $150 per element
SPECIFICATIONS
Banner Ad (leaderboard)
- Static ads
- image size: 728 x 90 pixels
- image type: JPG, GIF, animated GIF
- link to advertiser
- Dynamic ads
- a JavaScript or Standard ad tag
- ad size: 728 x 90 pixels
Banner Ad (left navigation)
- Static ads
- image size: 180 x 180 pixels
- image type: JPG, GIF, animated GIF
- link to advertiser
- Dynamic ads
- a JavaScript or Standard ad tag
- ad size: 180 x 180 pixels
Blow-in or Tip-on
- Static ads
- image size: 500 x 300 pixels
- image type: JPG, GIF, animated GIF (300 dpi)
- link to advertiser
- Multimedia ads (see below)
Bellyband
- Static ads
- image size: 800 x 175 pixels
- image type: JPG, GIF, animated GIF (300 dpi)
- link to advertiser
- Multimedia ads (see below)
Custom Links
- Provide placement information and URL
Flag pages / Tabs
Multimedia
- Video file formats accepted: .mpeg, .wmv, .mov, .flv, .rm, .vob, .avi, .swf*
- With each of these formats (except .swf), the video file will be converted into a Shockwave Flash Presentation (.swf). Player controls will be added and the video will be placed within the digital edition.
- To ensure all videos load and start quickly, each video file will be compressed in size to 15 MB or smaller. To accomplish this and maintain high quality throughout, it is recommended that videos are under 2 minutes playing time. Any video over 5 minutes may be returned.
- Provide placement information. The media will be anchored to the specified location. Do not leave a blank space that is an “exact fit” as width and height can vary by a few pixels.
- Supplied media can be streamed (resides somewhere else [YouTube, your servers, etc] and is pulled into the issue) or integrated (video or audio that is sent as a clip and placed inside the digital edition).
- If the multimedia piece is to be linked to a URL, please provide it with the material.
*Though it is an acceptable format, its use is discouraged, as player controls cannot be added and it will go into the digital edition as is.
For samples and to compare quality of converting different file formats, click here.
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