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Sunday, July 8

Verbal Presentation Skills
1:00 PM – 2:00 PM

Kenneth A. Fazzino, CRA
Philips Medical, Midlothian, VA

Credits: 1.0

Communication is an essential leadership tool; if you learn to communicate well, you will be more credible and effective. This session will help you build your communication strengths and identify areas of opportunity that will improve your communication competence. This session will focus on several aspects of business communication. You will assess your current listening skills and learn tips for improving your ability to listen actively. We will discuss the art of persuasion and explore the use of hypnotic language and power words.

The ability to speak confidently in a variety of business settings is the mark of effective communicators. In this session, you will learn a method to systematically prepare materials for presentation. We will also focus on the importance of translating your messages for your target audience. You will learn to take a natural, conversational approach when preparing, writing and delivering a prepared text.

You will learn to:

• Understand the importance of effective communication
• Develop your listening skills.
• Take a systematic approach to preparing your materials.
• Expand your public speaking skills.
• Write like you speak.
• Incorporate simple, proven persuasion techniques.

Interviewing, Recruitment and Retention
2:30 PM – 4:00 PM

Sandra A. Anderson, CRA, FAHRA
Memorial Hospital, Colorado Springs, CO

Credits: 1.5

This session will provide participants with insight into current challenges and solutions in the workplace with recruitment and retention of talent. The speaker will review procedures that help you recruit candidates, conduct an interview, utilize behavioral based interviewing questions, and standards of performance, to make the hire and find the right person who is a right fit for your organization. Build a workplace that retains and attracts good people. Participants will review sample recruitment and retention assessment forms, behavioral based interviewing questions, behavior standards and discuss procedures that help you clarify the work reward values that motivate your team. The speaker will explore the importance of value-added service by building relationships. Emphasis is placed on practical “people skills” and “principles of service excellence” that matter and make us successful leaders. Learn how to take corrective measures to remove obstacles and create a great place to work. The session stresses the importance of commitment, ongoing communication, and relationship building. It is easy to retain employees, keep them motivated and productive, when the leader knows how to keep them happy and create an environment where people want to work.

You will learn to:

• Understand why selecting and retaining top-notch staff is key for business success.
• Learn benefits of utilizing peer interviewing and behavioral based interviewing questions.
• Hire the right employees in order to improve retention.
• Understand business trends towards quality, safety and customer service.
• Stay competitive in the war for talent by using effective retention strategies.
• Assess your own retention and calculate cost of employee turnover.
• Create an environment in which talented people stay, continue to grow and contribute.
• Develop programs to better meet employees’ diverse needs and interests.

Face-to-Face Communication
4:30 PM – 5:30 PM

Roberta M. Edge, CRA, FAHRA
Sutter Gould Medical Foundation, Modesto, CA

Credits: 1.0

Multiple factors influence successful face-to-face communication situations including word selection, body language, setting, type of meeting, location and electronic media. Radiology administrators will find themselves doing everything from listening to employees and resolving conflicts to conducting meetings. As “middle managers” we find ourselves dealing with all levels of an organization. Skills required to conduct a successful meeting, be it one-on-one or a group, are acquired and honed with practice. The focus of this session will be some tried and true methods in listening for meaning, knowing when to fix and when to absorb information. We will evaluate synchronous and asynchronous methods of communication and make decisions about which media are most appropriate for which settings. We will also cover a Radiology Administrator’s role in offering community education as well as staff education. Interacting with radiologists as team members, not as adversaries will also be explored.

You will learn to:

• Define the parts of communication.
• Use tools to help facilitate communication in different settings.
• Use listening techniques.
• Use meeting set up and facilitation effectively.