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Wednesday, July 11

Introduction to Asset Management
8:00 AM – 9:30 AM

Sheila M. Sferrella, CRA, FAHRA
Saint Thomas Health Services, Nashville, TN

Credits: 1.5

Asset management encompasses many facets. There is replacement and purchase of additional equipment. In conjunction, a radiology manager must prepare capital budgets and justifications to replace or add the equipment. A manager must consider construction costs, information services costs, engineering costs and service costs in the proposed purchase. Financial options must be evaluated and a manager must prioritize the capital budget for senior leadership and/or board. Asset management includes analyzing the useful life of the equipment and lifecycle costs such as maintenance, service, supplies and upgrades. Benchmarking data can assist the radiology manager in their justifications.

You will learn to:

• Understand different components of asset management in radiology.
• Justify capital equipment for purchase.
• Understand different costs associated with asset management.
• Use benchmarking data to evaluate utilization of equipment and justify replacement and/or additional equipment.

Art of Negotiation
2:30 PM – 3:30 PM

Debra A. Lopez, CRA, FAHRA
Santa Clara Valley Medical Center, San Jose, CA

Credits: 1.0

This session will define what negotiation is and describe situations where good negotiating skills may come in handy. The session will focus on important negotiations that occur in the Imaging work environment and more specifically on negotiating for services, supplies, and capital purchases. Participants will learn the importance of and how to prepare for negotiation. Attendees will understand needs vs. wants vs. desires, and what can be negotiated. Some negotiating styles, strategies, and tactics will be explored, and body language will also be discussed. The session will wrap up with a discussion on completing and reviewing your negotiation result.

You will learn to:

• Define “negotiation.”
• Understand how good negotiation skills give you an edge.
• Prepare for negotiations.
• Manage the negotiation process.
• Use various negotiation styles.
• Understand and use body language.
• Document your agreement.

Introduction to Project Management
4:00 PM – 5:00 PM

Roberta M. Edge, CRA, FAHRA
Sutter Gould Medical Foundation, Modesto, CA

Credits: 1.0

Rarely a year goes by when a radiology administrator does not have a project to manage, whether it be replacing legacy equipment or starting a new service. Regardless of the scope of the project, its successful implementation is dependent on effective project management. Some projects are organization-wide and the radiology administrator will be a member of the team; other projects are “imaging-centric” so the radiology administrator leads the project. This presentation will include basic terminology, and tools used to manage any project. A case study will be presented to illustrate all the steps.

You will learn to:

• Understand the basic terminology of project management.
• Create a timeline for a project using a Gantt Chart.
• Define team members needed for an imaging project.