Business and Marketing Planning Manual

Running a successful radiology department in today’s environment takes planning and good business sense. If one takes the time to plan the business of the department, market its services well, and provide superior customer service, the department should be a profitable one.

The purpose of The Business of Radiology is to help the administrator develop a well-thought-out business plan, marketing plan, and to promote a customer service program within imaging centers or hospital radiology departments.